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Mojave Experiment

With Microsoft ending OEM sales of Windows XP last month, it's not surprising to hear Microsoft trying to push Windows Vista more than ever. But how do you push sales to die-hard Windows XP users that have heard all of the "bad things" about Vista? You simply introduce them to Mojave: the latest OS from Microsoft.

Microsoft conducted interviews and demonstrations with users that had not used Vista, but had heard all of the horrible things about it. I find it amazing how people can make their decisions on information heard from others without trying it themselves. That was the whole point of the Mojave Experiment. While demonstrating "Mojave", the interviewees were led to believe they were seeing the features from a new OS. Things such as parental controls, instant searching, and security had most of the users wowed. They were even more astonished when they found out at the end that what they had seen was actually Windows Vista.

While some people may consider it deceitful for Microsoft to do this, I think it was a great marketing idea to show skeptical users what they were missing in Vista.

Make sure you visit the website, www.mojaveexperiment.com and watch the videos of the interviews.